Monday, July 28, 2014

Israel Hired GOP's Professional Propagandist Frank Luntz to Sell Israel's War on Gaza

View of Jerusalem.

The usual piles of crap from the right to make mass killing and theft of land into a model of compassionate outreach has gone international as Frank Luntz helps Israel with their BS and Hasbara.
He says it is absolutely crucial to exude empathy for Palestinians: "Persuadables [sic] won't care how much you know until they know how much you care. Show Empathy for BOTH sides!" This may explain why a number of Israeli spokesman are almost lachrymose about the plight of Palestinians being pounded by Israeli bombs and shells. In a sentence in bold type, underlined and with capitalisation, Dr Luntz says that Israeli spokesmen or political leaders must never, ever justify "the deliberate slaughter of innocent women and children" and they must aggressively challenge those who accuse Israel of such a crime. Israeli spokesmen struggled to be true to this prescription when 16 Palestinians were killed in a UN shelter in Gaza last Thursday.
Whoa, Dude.  Hitler would be so jealous.  If he'd only not shot himself and lived to be able to avail himself of your complete lack of moral fiber.  He and Eva could be living on the Riviera with your help and getting reparations from the rest of the world.
Avoid talking about borders in terms of pre- or post-1967, because it only serves to remind Americans of Israel's military history.
Um yeah, it just reminds us that you stole your land from others and are still stealing the little the Palestinians have left, and polluting what you don't outright grab.

Luntz also tells Israelis to avoid language that describes reality in Israel because it reminds Americans of the racists in the American South and Apartheid South Africa.

 Instead the American propaganda master says to claim that Palestinians want to demand land from Israelis.
"the right of return is a tough issue for Israelis to communicate effectively because much of Israeli language sounds like the 'separate but equal' words of the 1950s segregationists and the 1980s advocates of Apartheid. The fact is, Americans don't like, don't believe and don't accept the concept of 'separate but equal'."So how should spokesmen deal with what the booklet admits is a tough question? They should call it a "demand", on the grounds that Americans don't like people who make demands. "Then say 'Palestinians aren't content with their own state. Now they're demanding territory inside Israel'.".
Funny how there was no Israel until the land was taken from Palestinians.

Luntz also advises to treat Palestinians who left or were thrown out of Israel as illegal immigrants, not people seeking their homeland.
How about the right of return for Palestinian refugees who were expelled or fled in 1948 and in the following years, and who are not allowed to go back to their homes? Here Dr Luntz has subtle advice for spokesmen, saying that "the right of return is a tough issue for Israelis to communicate...
.... If nothing else works, say that the return of Palestinians would "derail the effort to achieve peace".
 Then again, maybe I should get into this and go demand a place of my own in Northern Sweden, because some of my ancestors were from Lapland with winter digs in France from whence my Huguenot peeps were driven under Louis the 14th.

After all the Israelis have shown that it's all cool.

Picture at top used via Creative Commons License Attribution (CC by 2.0) thanks to Flickr user gnuckx who has no connection to this blog or blogger.